{"id":10000409,"date":"2020-01-31T22:35:16","date_gmt":"2020-01-31T22:35:16","guid":{"rendered":"https:\/\/www.maggwire.com\/?p=10000409"},"modified":"2020-01-31T22:35:16","modified_gmt":"2020-01-31T22:35:16","slug":"how-mini-set-standard-for-small-cars","status":"publish","type":"post","link":"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/","title":{"rendered":"How the Mini Set the Standard for Small Cars"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Few cars capture the imagination of the public more than the Mini. Even for non-petrol heads, it\u2019s a creation that has come to represent the epitome of charm, style, and longevity within the automotive industry.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Statistics show that\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.best-selling-cars.com\/brands\/2018-global-bmw-mini-rolls-royce-worldwide-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">BMW sold 361,531 units worldwide in 2018<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 a sure sign of the Mini\u2019s enduring appeal all over the planet. But how did such a seemingly simple vehicle become such a staple on roads around the world? What sets it apart from others? And how can you get your hands on one?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Read on to find out.<\/span><\/p>\n<h2>The history<\/h2>\n<p><span data-preserver-spaces=\"true\">Designed by\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.mini.com\/en_MS\/home\/automotive\/heritage\/the-creator-of-an-iconic-car-alec-issigonis.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Sir Alec Issigonis<\/span><\/a><span data-preserver-spaces=\"true\">, the original Mini was produced by the British Motor Corporation (BMC), British Leyland, and the Rover Group between 1959 and 2000. BMW acquired the latter in the mid-1990s and, at the turn of the century, sold a large section of the company but kept hold of the rights to be able to continue to use the Mini name.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Issigonis was brought on board by BMC to help create a spate of new models, and when the\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/news.bbc.co.uk\/onthisday\/hi\/dates\/stories\/november\/29\/newsid_3247000\/3247805.stm\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Suez Crisis led to fuel rationing<\/span><\/a><span data-preserver-spaces=\"true\">, the production of smaller cars became a priority. The first versions were marketed as the Austin Seven and the Morris Mini-Minor before the Mini name was used in its own right.<\/span><\/p>\n<h2>The design and style<\/h2>\n<p><span data-preserver-spaces=\"true\">Although a two-door model, the Mini was designed to create as much space as possible. It was achieved thanks to its transverse engine and front-wheel-drive layout, which maximized the amount of room available to passengers and for luggage.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The small wheels made the Mini a dream through the corners, and its round headlamps give it a distinctive look that remains to this day. Despite many changes in its name and to some of its features, the essence of the original still resonates with car lovers everywhere.<\/span><\/p>\n<h2>The modern era<\/h2>\n<p><span data-preserver-spaces=\"true\">Over the past 20 years, BMW has continued the production of this British natural treasure, offering an abundance of color and trim choices. There is also a range of varying models available, including the Convertible, Clubman, Countryman, and Hatchback, some of which are quite a departure from the original blueprint but no less attractive or charming, and leasing deals from the likes of\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/zen.auto\/search-personal-leasing\/make\/mini\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">ZenAuto<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0mean you can get your hands on one for a perfectly affordable price.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few cars capture the imagination of the public more than the Mini. Even for non-petrol heads, it\u2019s a creation that has come to represent the epitome of charm, style, and longevity within the automotive industry. Statistics show that\u00a0BMW sold 361,531 units worldwide in 2018\u00a0\u2013 a sure sign of the Mini\u2019s enduring appeal all over the planet. But how did such a seemingly simple vehicle become such a staple on roads around the world? What sets it apart from others? And [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":10000410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[227],"tags":[228],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the Mini Set the Standard for Small Cars - Maggwire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the Mini Set the Standard for Small Cars - Maggwire\" \/>\n<meta property=\"og:description\" content=\"Few cars capture the imagination of the public more than the Mini. Even for non-petrol heads, it\u2019s a creation that has come to represent the epitome of charm, style, and longevity within the automotive industry. Statistics show that\u00a0BMW sold 361,531 units worldwide in 2018\u00a0\u2013 a sure sign of the Mini\u2019s enduring appeal all over the planet. But how did such a seemingly simple vehicle become such a staple on roads around the world? What sets it apart from others? And [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/\" \/>\n<meta property=\"og:site_name\" content=\"Maggwire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Maggwire-1121694691188624\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T22:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.maggwire.com\/wp-content\/uploads\/2020\/01\/mini-cooper.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nate Boggess\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@maggwire_gifts\" \/>\n<meta name=\"twitter:site\" content=\"@maggwire_gifts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nate Boggess\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/\"},\"author\":{\"name\":\"Nate Boggess\",\"@id\":\"https:\/\/www.maggwire.com\/#\/schema\/person\/d3ea5af52548dbe497d38d82faa6662b\"},\"headline\":\"How the Mini Set the Standard for Small Cars\",\"datePublished\":\"2020-01-31T22:35:16+00:00\",\"dateModified\":\"2020-01-31T22:35:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.maggwire.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.maggwire.com\/wp-content\/uploads\/2020\/01\/mini-cooper.jpg\",\"keywords\":[\"Cars\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/\",\"url\":\"https:\/\/www.maggwire.com\/how-mini-set-standard-for-small-cars\/\",\"name\":\"How the Mini Set the Standard for Small Cars - 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